Every woman is unique inside, and deserves to feel that way.
Selecting a bag isn’t as important as other choices in life. Yet, we need to have the rich and full variety of choice.
I believe that technical difficulties are there to encourage us in finding a way to overcome them. Obstacles were always a trigger to raise the limit of fashion & beauty to a higher level. I won’t accept the phrase “it’s impossible” as an answer; therefore, I challenge myself at all times to feel right about it. Sometimes I feel exhausted from the process, though the joy and satisfaction that follows in reaching the solution is worthwhile.
My artistic path came about while attending the “Art Academy Ramat – Hasharon” (1986 –91). Graduate from the department of Painting and Printmaking (scholarship award). The seeds were sowed there by the best Artists. Even today, sometimes I hear in the back of my head, their remarks about my work.
While working as an art guide at the “Tel-Aviv Museum of Arts” and the “Ramat-Gan Museum of Israeli Art”, I learned that Art is one of the spices in our life. An artistic potential is hidden in each one of us. I do encourage people to enjoy it.
I broke a lot of fingernails during the design and making over 300 unique and innovative products for companies, gifts for executives, home products as well as promotional products. I became strengthened and ready to face the next task ahead.
I was always fascinated by the unlimited possibilities in working with leather. It gives me a tremendous amount of freedom to create and combine different thicknesses, textures, colors, degree of softness and geometric patterns of leather. Making Handbags was a bit frightening for me. After making my first bag I felt as though I graduated from a training period (Finally I felt mature enough to create in leather.
I believe, that the skills which I perfected, over the years of designing other products, were able to open the door for me, making my dream come true.
I really do believe that I chose what is best for me.
I feel happy for every woman that is flattered by an appropriate bag.